Kenra Professional Color No Ammonia Lightener is a fragrance-free white powder formulated without ammonia. Dust-free lightener powder can remove natural or artificial pigments both indirect and direct to help eliminate unwanted tones such as ash or red and have a lifting strength of up to 7 levels in a single application.

Extremely versatile each lightener can be applied both on and off the scalp with Kenra Color Permanent Developer 10 and 30 Volumes in different ratios for multiple blonding effects 10 and 20 Volume on the scalp and 10, 20, and 30 Volume off the scalp. Each mixture’s creamy consistency retains moisture and is drip-free for ease of use.

Features & Benefits:
Formulated without ammonia
Up to 7 levels of lift in a single application
Creamy mixture that retains moisture and is drip-free
Fragrance-free
Dust-free

Mixing and Processing Instructions:

In a non-metallic bowl, mix Kenra Color Permanent No-Ammonia Lightener Powder and Kenra Color Permanent Coloring Créme Developer (10V-30V for application off scalp and 10V-20V for application on scalp).
Using a brush, mix in a ratio of 1:1 up to 1:3 for desired consistency.
For gentle lightening, choose a lower strength of developer- the lower its strength, the gentler the process.
Apply on dry hair that has not been shampooed.
Check the results regularly and do not exceed 60 minutes.
Do not use heat.
After reaching desired result, rinse well shampoo thoroughly and condition.
An appropriate Kenra shampoo and conditioner are recommended.