Kenra Professional Studio Stylist Express 10 Minute Color is a fast, easy to use formulation that lifts and covers gray hair in 10 minutes. Formulated to nourish, protect, and condition hair through the coloring process for a stunning color result. 12 new permanent shades designed to process in record time to help cover grays, brighten blondes and enhance brunettes. Build your business and boost revenue with new services to get more clients through the door in less time. Its time to give yourself a raise! Features & Benefits: Fast, easy to use permanent color 15 shades in Neutral and fashion tones Lifts and covers up to 100% gray hair Processes in 10 minutes or less Great for building your express business Improves shine Conditions and nourishes with amino acids and proteins Long lasting color up to 20 shampoos